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When it comes to designing your 10×20 trade show booth, your first idea may be to deck out the space with brand imaging. This is a safe plan that helps you accomplish several goals, but it may lack the wow factor your 10×20 exhibit needs to stand out.
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While you don’t have the same leeway to create different zones within your space as you would in a 20×30 exhibit, you definitely have room to play with. This gives you the best opportunity to deliver your message in an engaging and compelling way while controlling the flow of traffic.Įven with a large display backdrop to showcase your branding and separate your booth from those around it, you still have plenty of area to add: Pair this type of easy space with a design that caters to all the senses. It’s a matter of thinking beyond the traditional booth to create an immersive experience. Opt for a layout that invites people in and encourages them to stay a while, rather than funneling them through. Present a bright, open, attractive booth that reaches out to event attendees and draws them into your carefully curated world within the larger exhibit hall. You can do a lot with the 200 square feet of your 10×20 trade show booth.
#Trade show booth design app full
The place to start is by understanding that your space is more than just a canvas tent to house product displays and tables full of pamphlets. If you want to compete with your neighbors in an exhibit hall and attract the attention of passersby, you need to create an experience within your exhibition space. With each design decision for your trade show display, ask yourself the question: How does this help us reach our goals?Īn experienced trade show exhibit design company can advise you on the best and most innovative ways to achieve your goals within a 10×20 trade show booth. Why does this matter for booth design? Your 10×20 trade show booth needs to reflect and promote your goals in every element of the layout and design. In each case, you’re trying to connect with your audience. Developing relationships with partners, investors, vendors, or patrons.
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Your goals in attending and exhibiting at an event are likely to include: Nail Down Your Goalsīefore you address the details of your booth design, you need to think about what you hope to accomplish. Your goals can shift somewhat from one event to the next, but your overall branding and messaging will likely remain the same. How can you ensure your 10×20 trade show booth stands out? Start by partnering with a reputable trade show exhibit design firm. Then consider several design elements and how they work together to create a booth that attracts your future customers and gives them an immersive experience they won’t forget. But at any large event, you face competition from surrounding booths and exhibits. You reach a new audience, make connections, promote your brand, and boost sales in the process. There’s no denying the appeal of renting floor space at a popular event.